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August 8, 2023

Greener Gadgets: The Rise of Refurbished Devices in a Circular Economy




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Charlot Oudbier

Communications at Frank & the backs

Have you ever bought a refurbished phone or laptop? According to Dipanjan Purkayastha, co-founder of Nuboxed, this is the future. It might come as a surprise that Tim Cook, CEO of Apple, also believes that refurbished is the future. With a growing refurbished market, it is a growth strategy for them. It allows Apple to reach a new customer base while making a difference in the e-waste crisis, according to Forbes.

Nuboxed provides trustworthy refurbished electronics for brands, traders, and recyclers. The demand for refurbished electronics is skyrocketing, especially in developed countries. Nowadays, consumers are not only considering value and price when buying a product but also the impact on the environment.

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“We should aim for a circular economy where you manufacture less and repair these products instead.” Growing up, it was normal for Dipanjan to repair stuff when it is broken. In the current economy, we buy a product, upgrade them if possible, and dump them if they do not work anymore. This has a serious impact on the environment when you consider the fact that manufacturing a single mobile phone results in about 16 kilograms of greenhouse gas emissions.

Re-manufacturing and re-using electronics can significantly reduce the impact on the environment. Every time a refurbished phone is purchased, it results in a reduction of 19 kilograms in emissions as well as a reduction of around 12 kilograms in emissions for every year the phone is reused. That is why Nuboxed is bringing trust and speed to the circular economy, allowing more and more consumers to choose refurbished products every single day.

Nuboxed is currently following WorldStartup's Next Valley, a 12-month coaching programme, created for ambitious founders looking for guidance without the typical pressure of an all-in startup programme. Are you seeking goal-specific guidance or visa support? We're happy to help you!

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Frank & The Backs

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