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Market Readiness Training





WorldStartup’s Market Readiness Training is the ideal opportunity to get your business ready to enter the market, whether for validating, piloting, or launching customership.

The three-week intensive expert-led program is designed to equip you with the skills and insights to engage in a meaningful interaction with your potential customers. Together with the trainers and other founders, you will work on applying the knowledge and insights to your own business in a practical, hands-on way.

Is this for me?

Are you willing to get ready to enter the market for validation, piloting, launching customers, or sales? Would you like to dive deeper into the processes of understanding the needs and wants of your clients? Do you want to strengthen your communications and strategic skill sets so that you get your desired outcomes? Then the Market Readiness Training is for you!

What you will get

  • Three weeks of training guided by business and communication experts
  • The opportunity to connect with other founders and learn from your peers
  • A deliverables-focused approach, in which the ratio between the information received and putting it into practice would be 1 to 3
  • By the end of the training, you will have explored and completed all the necessary steps for a successful market entry

Practical information

The training consists of 21 modules within a 3-week period. The training is 100% online, using online tools and templates to facilitate your learning and development. The trainers are all experienced entrepreneurs themselves.

Testimonials from the last edition

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The main target market of the MRT is:

1. Ecosystem partners who want to help their startups get ready for market entry.

2. Altitude startups

3. Startups who do not qualify for the Altitude program or who are not interested in the Altitude program.


Pricing for ecosystem partners is 2500 per startup (agrifood, cities, health, society, nature). If you are not an ecosystem partner, the price per startup is 3500. Startups outside Altitude pay 2500. These prices are based on one joint program. For partners we can also create a tailor made MRT. The prerequisite is that the participants all have to be impact driven.

For WorldStartup portfolio companies that participate in our Altitude program, the training is included in the support.

More detailed info is to be found in this deck!





Coming soon

For whom

Startups in validation phase

Opportunity lead

Marjan De Jong

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